Audit
We check what ranks and converts, and what sales hears on calls. The redirect map starts in week one.
Website redesign
Website redesign for growing businesses
Your product got better and your website did not.
We redesign websites to move a number, like 77% more conversions for The3Key and 62% more traffic for Air Landline
When it makes sense
Five signs your website needs redesigning, and one sign it does not
We rebuild your website around how your buyer actually evaluates you, keep the rankings you have already earned, and hand it over in eight to twelve weeks, built so your team can run it without calling an agency every week. First, though, check whether it needs redesigning at all. The company has changed and the site has not. You have a new product, a new market or a new price point, and the homepage still describes the business from three years ago. Prospects arrive, read the old story, and leave before anyone talks to them. Sales keeps explaining what the website should have said. If your best people spend the first ten minutes of every call correcting an impression the site gave, the site is costing you those ten minutes and the prospects who never called. Your team cannot change a page without a ticket. A site nobody can edit stops being updated, and soon it describes a company you no longer are. Traffic arrives and nothing happens. Visitors are coming, the analytics say so, and the enquiry form is quiet. The fix is structure and proof. More traffic will not help. It looks smaller than the company is. You are pitching against bigger competitors with worse products and losing on first impression. And the one sign it does not: you are bored of it. Boredom is not a brief. If the site is converting and your buyers do not complain, spend the money on the product. We will tell you that on the first call, which happens more often than you would think.
What a redesign includes
Three jobs, in this order
A redesign is a content and structure project with a design project inside it.
Architecture and copy
Who the site is for, in what order they decide, and the words that answer them. Design starts when the words exist.
Design, build, migrate
Every page as a system your team can extend. Built in WordPress, React or headless, or handed to your engineers. Launched without losing rankings.
Rankings and migration
A redesign should not cost you the rankings you already have
Most redesigns lose traffic because the old addresses disappear and nobody noticed which pages were earning. We audit what currently ranks before anything moves, map every old address to a new one, keep the structure that is working and improve the parts that are not. The redirect map is a named deliverable, checked before launch and again the week after. If the site has never ranked for anything, a redesign is the moment to fix that: one page per thing you sell, written the way buyers search, with the questions they ask answered on the page. The3Key came out of its redesign with 77% more conversions. Air Landline came out with 62% more organic traffic.
What it costs
A number before you commit
A redesign is priced as a fixed scope with a date, and you get the number at proposal stage. For the bands across the UK market, from template to custom, read how much a website costs in the UK. For what a build from us includes, stage by stage, see website design.
Redesigns we have shipped
What we rebuilt
The3Key, accountancy
A character-led brand and a site that refuses to look like the category. 77% more conversions. Awwwards Honorable Mention, March 2026.
Servebolt, managed hosting
Three buyer paths, proof moved to where buyers land, a shorter route to trial. Concept to live in three months on a WordPress build the marketing team owns.
Air Landline, VoIP
Price first, a trial in three clicks, an illustrated cast instead of stock photography. Organic traffic up 62%.
Wise, workforce compliance
A compliance platform sold to both sides of it: one site for logistics carriers and construction firms, rebuilt around a compliance-first position in time for the rebrand.
Our work
Judge us on this
Honorable MentionThe3KeyChallenging the traditional expectations of accountancy.WiseA compliance platform, sold to both sides of it.WHMCSA billing platform's website, rebuilt to show the product working.ServeboltRedesigning the web's fastest host.Air LandlineA phone company that sounds human, from website to app.SolusVMModernising a legacy infrastructure platform at scale.Testimonials
Not our words, theirs
From the outset, it was clear that Grid understood our industry. … The end result has made a real difference to our customer experience.
Martin ColeFounder, ProStackAs someone who had never managed a website project before, I couldn’t have asked for a better company to work with. … Highly recommend for anyone looking to work with a company that knows their stuff.
The attention to detail and in-depth knowledge the team hold at Grid Design is what sets them apart from the rest. … Really impressed with the entire experience.
Adam CookFounder, Ardent HomesMy business has grown significantly whilst partnering with Grid, and I genuinely believe this would not have been possible without the brand vision Grid helped mould.
Tom CromptonFounder, The3KeyFAQs
Questions people ask before a redesign
Most of the redesigns we take on sit between £8,000 and £30,000. The three things that move the number are page count, whether we build it or hand it to your engineers, and how much of the content already exists. We give you an honest band on the first call, then a fixed price against a fixed scope before you commit.
Eight to twelve weeks from kickoff to live when the copy exists. If the content has to be written from scratch, add a month: the words set the date more than the design does. Servebolt was three months from concept to live across more than ten pages. You get the date at proposal stage and we hold it.
Not if it is done properly. We audit what is currently ranking, map every old address to a new one before anything moves, keep the structure that is earning and improve the rest. The redirect map is a named deliverable, checked before launch and again the week after.
Usually, and sometimes you should not. We build in WordPress, React or headless, chosen for what your team has to run afterwards. If you are on a platform your team can edit and it is not the thing holding the site back, we keep it. If the platform is the problem, we say so before you commit to anything.
Both, and you choose. We can design and build the whole thing, or hand your engineers documented components and tokens and stay available while they build. Either way the person who designed it is in the build review.
Access to your analytics and Search Console, an hour with whoever does the selling, and a decision-maker who can say yes. Most redesigns slip at sign-off, so in week one we ask who signs off and get them in the room.
Refresh when the structure still works and the visual layer has dated: new type, colour and components on the same pages, a few weeks of work. Redesign when the site no longer says what the company does, the pages a buyer needs are missing, or the CMS is fighting the team. The five signs above are the test. If three apply, it is a redesign; if one does, it is probably a refresh.
Yes, and for a site with traffic worth protecting it is the route we recommend. The architecture and design system come first, then the pages that matter most go live on the new system while the rest stay as they are, each release checked in Search Console before the next. Nobody has to switch the whole site off for a big-bang launch.
We do, with you. A redesign is a content project before it is a design project: the structure is decided by what each page has to say, and we write the pages to that structure, then you correct the facts and the voice. We would rather write a draft you fix than wait for copy that never arrives.
The handover is the site, documented components, a CMS your marketing team can run without us, and a short list of what to measure. Fixes in the first weeks are part of the job, not a change request. If you want us to stay on, a retainer covers new pages, the design system and the next feature, agreed quarterly.
Related reading
Worth reading before you call
What a website redesign should include
The seven things a website redesign has to settle, in the order they get settled, and the two that most agencies leave out: the content and the rankings you already have.
A redesign is a content project
Design and build are the predictable part of a website project. The words are not, and the words are yours.
How much does a website cost?
A UK website costs anything from £10 a month to £30,000 or more, and the word "website" is doing a lot of hiding. Template or custom is the real question. Here is how to tell which you need.