Websites

A site that sells like your best salesperson

Fast, clear, and built so your team can ship a page without filing a ticket first.

Web design

Structure before surface. Who lands, what they need to grasp first, what proof moves them, and what the page has to say before anyone scrolls.

Two iPhones displaying a website with the headline 'Stunning logo design gallery & inspiration
Screenshot of Freelogo website with headline "That dream logo? Right here - for free!" and sign-up form below.
Three cards showing launch, manage and grow stages with illustrated icons of a magnifying glass, bucket and cape.

Development

Full build in WordPress, React or headless, by the same people who designed it. Editable by marketers, not just developers.

Smartphone displaying The 3key website with headline "Creatives, tackle the tax man together he's amends that never end
Stickers
A tax software website with the headline "Don't run from the tax man" on a mint green background

Conversion and performance

We agree the metric before we start, design against it, and report on it after launch. Core Web Vitals as a design constraint.

Product pages showing shampoo bottles, hair close-ups, and website navigation for a haircare brand.
Customer testimonials showing four people with quotes about hair products beneath their photos.
Screenshots of a hair colouring quiz website showing two steps: a woman with brown wavy hair against a blue background, and four women with different hair colours.

The process

Six stages. A number at day thirty.

01

Discovery and audit

Analytics, search performance and a talk with sales, because they hear the objections the site should be answering.

02

Architecture

Sitemap, page hierarchy and the argument each page has to make, in the order a buyer needs it.

03

Design

Key templates taken to production quality first, built against your real content rather than placeholder text.

04

Build

WordPress, React or headless, by the people who designed it. Performance, schema and accessibility go in as it is built.

05

Test and launch

Device testing, redirects checked line by line, analytics configured before launch rather than discovered missing after it.

06

Measure

Thirty days later we come back with the metric we agreed, set against the baseline we took before anything changed.

FAQs

Questions we get

For a B2B company it depends on three things: how many pages, whether we build it or hand it to your engineers, and how much of the content already exists. We give you an honest band on the first call rather than make you sit through a process to find out, then a fixed price against a fixed scope before you commit. Servebolt was three months from concept to live across more than ten pages.

Eight to twelve weeks from kickoff to live when the copy exists. The thing that moves the date is words, not design: if the content has to be written from scratch, add a month. You get the date at proposal stage and we hold it.

Both. We build in WordPress, React or headless, picked for what your team has to run afterwards. If you have your own developers we hand over documented components and tokens and stay available while they build. Either way the designer is in the build review.

Not if it is done properly. We audit what is currently ranking, map the redirects before anything moves, keep the structure that is earning and improve the parts that are not. That is why the redirect map is a named deliverable rather than a launch-week scramble.

You edit it. That is a requirement, not a nice-to-have. We build page templates and components, and your team gets a session on the CMS before launch, so the next twenty pages don’t come back to us.

Possibly not. Tell us what you need. If it is genuinely a five-page job we will scope it as one, and if a template would serve you better than we would, we will say that instead.

Yes, to WCAG 2.2 AA, designed in from the start rather than added at the end. Colour contrast, focus states, keyboard routes and semantic structure are decided while the pages are being designed, because a retrofit costs more and produces a worse site.

Related reading

Worth reading before you call

Essay

How much does a website cost?

A UK website costs anything from £10 a month to £30,000 or more, and the word "website" is doing a lot of hiding. Template or custom is the real question. Here is how to tell which you need.

Essay

How to write a website design brief

A brief is not a list of pages. It is the five things a designer cannot guess, written down before anyone quotes. Here is what goes in, what stays out, and a tool that drafts one in a minute.

Essay

What the best B2B websites do first

Lists of the best B2B websites tend to rank the prettiest. The ones that sell share four habits above the fold, and none of them is a design trend.

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