Discovery
We build a picture of where you are, where you want to be, and what’s currently in the way.
Branding
Stop looking smaller than you are
Positioning, identity and voice, built to survive contact with the product and the sales deck.
We design positioning, identity & voice for founders and teams who are better than they currently look
Brand strategy
What makes you worth choosing, turned into positioning, message hierarchy and a brand idea your team can use.
Brand identity
Logo, type, colour, layout, imagery and motion, tested against your real applications, including all the small ugly ones.
Tone of voice
Principles, intensity levels, say and don't-say lists, and worked examples a new hire can copy on day two.
The process
Six stages
Workshops
One session, the right people in the room, no observers. We leave with a direction everyone actually agreed to.
Strategy
Where the direction gets decided. Positioning, message hierarchy, what you’re against, and the brand idea everything else answers to.
Tone of voice
How you sound, written as rules rather than adjectives. Principles, intensity levels, and worked examples that anyone can copy.
Identity
Two or three routes explored properly, then one taken all the way, and tested where identities usually fall over.
System
Everything assembled into something your team can run without us, including a written answer to who actually owns it.
FAQs
Questions we get
Often true. An evolution costs less, keeps the equity you’ve built, and is usually the right call for a business people already recognise. We’ll tell you which one you need, including when the answer is neither.
Anywhere from two to eight weeks for strategy, voice and identity. Longer if it includes the site or the product, which most do.
Yes. Working files, source files, fonts licensed in your name, all yours on final payment. We don’t hold source files back.
Positioning, the message hierarchy, audience definition, what you stand against, a brand idea, and tone of voice. It’s the thinking that sits under the identity, and it’s what makes the identity mean something rather than just look a certain way.
Yes, more than it used to. Assistants summarise companies from whatever they can find, and a company that describes itself consistently gets summarised accurately. Inconsistent positioning across a site, a deck and a product produces a vague answer, and a vague answer loses.
Pick the number before we start. Usually it’s enquiry quality, conversion rate, sales cycle length or how often people arrive already understanding what you do. We’ll agree it in discovery and report against it after launch.
Yes, and often that’s the honest answer. Sharpen the position, modernise the execution, add the rules that were never written. It costs less and it keeps everything you’ve already built.