Stop looking smaller than you are

We work out what you actually sell and who to, write it down so everyone says it the same way, then design the identity that carries it: name, mark, colour, type, tone of voice and the rules for using them. Managed.com came to us with 750 people, 40 countries and no name of its own. That is the job.

If the logo is the only thing that has dated, a tidy-up is enough and we will say so. If people cannot explain what the company does in a sentence, a new logo will not fix it; the strategy will. The first call is for telling the two apart, and it is free.

Often true. A refresh costs less, keeps the equity you’ve built, and is usually the right call for a business people already recognise. We’ll tell you which one you need, including when the answer is neither.

Anywhere from two to eight weeks for strategy, voice and identity. Longer if it includes the site or the product, which most do.

Yes. Working files, source files, fonts licensed in your name, all yours on final payment. We don’t hold source files back.

Positioning, the message hierarchy, audience definition, what you stand against, a brand idea, and tone of voice. It’s the thinking that sits under the identity, and it’s what makes the identity mean something rather than just look a certain way.

Yes, more than it used to. Assistants summarise companies from whatever they can find, and a company that describes itself consistently gets summarised accurately. Inconsistent positioning across a site, a deck and a product produces a vague answer, and a vague answer loses.

Pick the number before we start. Usually it’s enquiry quality, conversion rate, sales cycle length or how often people arrive already understanding what you do. We’ll agree it in discovery and report against it after launch.

Yes, and often that’s the honest answer. Sharpen the position, modernise the execution, add the rules that were never written. It costs less and it keeps everything you’ve already built.