Offwork / HR tech
The travel perk that whole teams actually get to use
Brand, app and website for an employee travel perk that turns budgets into time away.
Product design
Website design
Brand identity
- 19%
- sign-up rate
- 6,774
- users on the platform
- 3
- products from scratch: brand, app and site
The Challenge
Offwork
Clarifying a complex but powerful employee benefit
Branding, UX/UI, and website delivery
Offwork began as an idea, with no brand, product, or digital presence.
First, we defined a clear value proposition in a crowded benefits market. Then we built a product and brand that felt credible to HR leaders, finance teams and members of staff.
As a new company, Offwork needed to launch with confidence. Any lack of clarity, trust or commercial logic would make adoption harder and slow early momentum.
Our approach
Building clarity before interfaces
Offwork’s founders wanted something different. We worked closely with their team to define the product: who it was for, the problem it solved, and why it delivered more value than traditional perks. From there, we shaped the brand, experience and website as one system. We defined the product and proposition, validated buyer needs and intent, and aligned brand, UX and messaging. Design was used to build trust, reduce perceived risk and support early-stage growth.
Product design
A booking app where points become trips
Employers pay into a monthly travel fund and every team member sees it as points. The employee app keeps that one number in front of them: pending points land on the dashboard, destinations are suggested from what they can already afford, and every stay and flight is priced in points. When a trip costs more than the balance, the difference goes on a card in the same step, so nobody is stopped at checkout. A confirmed booking ends with confetti, not a receipt.
Admin tools
Gifting points in one card
Team leaders get their own side of the product. Gifting is a single card: choose a team member, add a note and send the points, with the budget updating as you go. Monthly limits sit behind it, so managers can reward people without approvals or expense claims.
Onboarding
Company set-up in three steps
A new company adds its team from one data file, sets up payment through Stripe and lands in the admin dashboard. Each step says what happens next, and anything can be skipped and finished later.
Website design
An employee benefits website that sells to two audiences
HR leaders want the commercial case; their teams want to know where they can go. The homepage carries both: the real dashboard in the hero, the airlines and hotel groups behind the bookings, and plain answers on cost and carbon offsetting. It opens on The perk that takes your team further, then runs through the dashboard, the benefits, testimonials and the booking partners before ending on one question: Ready to help your team go Offwork? The same order holds on a phone.
Brand identity
A new brand built for launch
We created Offwork's brand, product experience and website from the ground up: the product narrative and structure, the brand and visual system, a clear, conversion-led website and a digital foundation that can scale. The experience explains how employer contributions turn into meaningful travel for employees, while reinforcing the business value behind the idea. Every touchpoint was designed to support adoption, trust and long-term growth. The wordmark links its double f into one shape, and the palette runs from dark green through light green to cream. It is confident enough for an HR buyer and relaxed enough for a booking confirmation.
Illustration
A cast of characters instead of stock photos
Hand-drawn people do the explaining: jumping for a confirmed booking, high-fiving over a gift, peeking round a login. They keep an HR product feeling like time off. The same small cast turns up across the app and the website, so the product and the marketing feel like one thing rather than two.
The result
Results: a travel perk people sign up for
Offwork launched with a clear proposition, a confident brand and a digital experience designed to support growth and adoption. Offwork has 6,774 users and a 19% sign-up rate. For a new name in a crowded benefits market, that is a clear sign the proposition makes sense to the people it was built for.
One senior team, from an idea to a launched product
- Brand
- PropositionIdentityIllustration
- Product
- Employee appAdmin toolsCompany onboardingMobile UI
- Website
- Interface designMessaging
FAQs
Questions about employee benefits app design
Offwork is a travel perk platform. Employers pay into a monthly travel fund, and every team member sees it as points they can spend on flights and hotels. Grid Design created the brand, the employee and admin product, and the website from scratch, starting from an idea with no brand or digital presence.
The employee app keeps one number in front of people: their points balance. Pending points land on the dashboard, destinations are suggested from what they can already afford, and every stay and flight is priced in points. If a trip costs more, the difference goes on a card in the same step.
Team leaders get their own side of the product. Gifting points is a single card: choose a team member, add a note and send, with the budget updating as you go. Monthly limits sit behind it, so managers can reward people without approvals or expense claims.
The difference goes on a card in the same step. Nobody is stopped at checkout or sent off to claim it back later. The employee picks a stay, tops up the points difference by card and lands on the You're going Offwork! confirmation, with the points and the card payment handled together.
Offwork has 6,774 users and a 19% sign-up rate. It started as an idea with no brand, product or digital presence, and we designed all three from scratch: the brand, the employee and admin app, and the website that explains the perk to HR leaders and to their teams.