People
From thinking to making, always one team
A core team of five seniors, and a roster of twenty-one more senior specialists across the world.
5 senior designers and 21 senior creatives worldwide
200+ projects shipped into production
Zero juniors, account managers or handovers
Our story
Started with one opinion
Agencies should be judged on what they ship, not what they pitch. Grid started with a single founder and that sentence. Now it's five senior designers and a pool of twenty-one senior creatives worldwide, with 200+ projects since 2023, 48 teams partnered and an Awwwards Honorable Mention.
Our people
What you're actually buying
Every one of those is checkable on the first call.
How we're built
5 in the core, 21 around it
Most agencies grow by hiring juniors and adding a layer of account management on top. It's the only way to scale headcount faster than you can find good people, and it's why the senior team who pitched your project is rarely the team that delivers it. We grew the other way. One founder, still designing, with heads of brand, digital and sales alongside him. Around that core sits a pool of 21 senior creatives we've worked with for years, retained on contract, across the UK, Canada and the US. They join a project because they've solved that exact problem before. You get the specialist who fits the job, rather than whoever happens to be free that month, and you see them named in the proposal before you commit to anything.
Founder
Head of Brand
Head of Product
Product Designer
Head of Sales
UX/UI Designer
Motion Designer
Graphic Designer
3D Render Specialist
+21
Senior expertise, working globally
Where we are
Founded in Lincoln in 2023, with our HQ in London, EC1
Grid timeline
2023, founded in Lincoln
One founder, a designer back from London, one opinion: judge us on what ships. First clients in B2B and SaaS.
2023, founder to team
The work compounded. A founding team formed around product, brand and digital, with senior craft on every project.
2024, a senior network, globally
The network model settled. Every project overseen by the senior team, start to finish.
2026, Awwwards Honorable Mention
The3Key earned an Awwwards Honorable Mention in March 2026.
2026, the core grows to five
New senior designers joined the core team. More hands on every project, and still no juniors or account managers.
Values
What we believe
Clarity without loss
Make the complex obvious. Don't delete the complexity to get there.
Say no early
It's cheaper to lose the project on call one than to lose the relationship in month three.
Numbers or it did not happen
First question: what does the data say?
Ship it
A design that engineering can't build isn't finished, it's a bill.
Founder
Sy Crampton
I started designing in 2006 and worked at four top design agencies before founding Grid in 2023. I wanted an agency that does results-driven work we're proud of, and that doesn't take on a job just for the money. Looking after our people is a big part of that: give Grid loyalty and Grid gives it back. I've led work for every client on this site, including WebPros, Hosting.com and HostPapa. Grid sponsors MSP Global, and we're at CloudFest in Germany and the US every year. Design is a passion. I can't imagine doing anything else.
Testimonials
Don’t take our word for it
I highly recommend Grid Design. Sy and his team are brilliant at what they do. Fast, highly skilled, and extremely efficient. They are a rare diamond.
It has been a pleasure, and for me what sets him apart from other experiences I have had is the level of customer service. … I will continue using Grid for a long time to come.
The attention to detail and in-depth knowledge the team hold at Grid Design is what sets them apart from the rest. … Really impressed with the entire experience.
Adam CookFounder, Ardent HomesFrom the outset, it was clear that Grid understood our industry. … The end result has made a real difference to our customer experience.
Martin ColeFounder, ProStackFAQs
Questions we get
The people you meet on the first call. You get a named senior lead before you commit to anything, and they are on the kickoff, the final review and every review in between. There is nobody junior here to hand the work down to.
No. Our pool of 21 senior creatives are retained members of the team, on contract. We have worked with them for years, they are briefed by us and accountable to us, and we bring in the right designer for the right job.
By not putting anyone on your project who is learning. A small core holds the relationship and the decisions, and the roster brings the specialist who has already done the thing. Work that needs a skill nobody here has, we turn down.
The core team sees every project, so somebody who already knows yours is always available. You will not be introduced to a new face and asked to explain your product from the beginning.
Less than you would expect. The thread across all our work is difficulty: products where the technology is good and explaining it is the bottleneck. That pattern repeats everywhere, so we arrive knowing the shape of the problem even when the category is new to us. You will not spend the first three weeks explaining your category.
Usually not. There are no juniors learning on your project and no account team to pay for, so the work gets done once and done properly. Most clients find it costs less overall than a bigger agency would.