One senior, all three layers
The same person is in the brand workshop and the design review.
Brand Design
We work out what you actually sell, then build a system that says it the same way everywhere. Rules included, so nothing drifts.
- Research
- Positioning
- Brand Strategy
- Visual Identity
- Tone of Voice
- Brand Assets
Website Design
The one surface every buyer sees before they talk to you. We rebuild it around how they actually evaluate you, then build it properly.
- Market analysis
- UX and architecture
- Copywriting
- Interface design
- Development
- Performance
- Accessibility
Product Design
Interfaces for genuinely complicated software. We rebuild the architecture under the screens, so engineers can extend it.
- User research
- UX architecture
- Interface design
- Design systems
- Product writing
- Front-end development
AI Product Design
AI changes how we design brand, website and product, so it isn't a fourth thing to buy. The hard part is showing the working.
- Agent UX
- Human-in-the-loop workflows
- Trust and transparency
- Conversation design
- Prompt and input design
- AI design systems
The numbers
Numbers you can check
Every figure below has a client name on it and a case study behind it.
77%
440 hrs
19%
200+
Why one team
One team start to finish
Nobody hands your project over or explains it twice.
Guidelines that get used
We write them, then we build with them, so they hold up in real work.
No handover tax
Components, patterns and language carry from one layer to the next.
Our work
Judge us on this
OffworkA travel perk teams actually use, from brand to bookingSolusVMA VPS platform website as current as the softwareAir LandlineA phone company that sounds human, from website to appManaged.comOne name for a family of brandsLuc VincentA salon brand with a store, rebuilt to convert.
Honorable MentionThe3KeyAccountancy for creatives, with conversions up 77%.
Honorable MentionThe3KeyAccountancy for creatives, with conversions up 77%.Testimonials
Not our words, theirs
Working with Sy has meant that everything that was done was backed with science, a strong review process, and deep understanding of the sector we are in (Web Hosting).
Andrew KillenCTO, ServeboltFrom the outset, it was clear that Grid understood our industry. … The end result has made a real difference to our customer experience.
Martin ColeFounder, ProStackMy business has grown significantly whilst partnering with Grid, and I genuinely believe this would not have been possible without the brand vision Grid helped mould.
Tom CromptonFounder, The3KeyAs someone who had never managed a website project before, I couldn’t have asked for a better company to work with. … Highly recommend for anyone looking to work with a company that knows their stuff.
It has been a pleasure, and for me what sets him apart from other experiences I have had is the level of customer service. … I will continue using Grid for a long time to come.
The process
Four stages
Understand
Workshops, research, and a brief that locks goals, users and scope. Design starts once those are agreed.
Design
Wireframes through to production UI, tested against how your buyers actually behave. You see first work in week two.
Build
Full build in WordPress, React or headless, or a developer-ready handover with documented components and tokens.
Optimise
Post-launch tracking against the number we agreed at the start. If it didn’t move, we’ll be the ones to tell you.
FAQs
Questions people ask before they pick a service
Usually not the one in the enquiry. A "new website" is often a positioning problem, and a "rebrand" is often a product that nobody can explain. The first call is for working that out, and it is free. If you only need one layer, we will say so and scope only that.
Fixed price against a fixed scope, agreed before we start, paid in milestones. You get a number at proposal stage and we hold it. We give an honest band on the first call rather than make you sit through a process to find out, and we will tell you if you don't need us, which happens more often than you'd think.
Both, and you choose. We build in WordPress, React or headless, picked for what your team has to run afterwards. If you have your own engineers, we hand over documented components and tokens and stay on hand while they build. Either way the person who designed it is the person in the build review.
The people you meet on the first call. Grid is senior-only, no juniors, no account managers, no handovers. One lead runs your project from kickoff to launch and is in every workshop and every review.
Yes. The team is remote and about half the client list is outside the UK: Managed.com and HostPapa in Canada, Servebolt in Norway, WebPros and CloudLinux in the US, Luc Vincent in Quebec. We work in your time zone for the meetings that matter and asynchronously for the rest.
Companies whose value is hard to explain. Most of our work is hosting, infrastructure and technical SaaS (cPanel, Plesk, WHMCS, CloudLinux, hosting.com, Servebolt, TSRGD, Wise), with brand and e-commerce work alongside it (Luc Vincent, The3Key). If your product needs a glossary before a designer is any use, that is our normal starting position.
Related reading
Worth reading before you call
How much does a website cost?
A UK website costs anything from £10 a month to £30,000 or more, and the word "website" is doing a lot of hiding. Template or custom is the real question. Here is how to tell which you need.
How to write a website design brief
A useful website brief covers the five things a designer cannot guess, written down before anyone quotes. Here is what goes in, what stays out, and a tool that drafts one in a minute.
How much does a rebrand cost?
A UK rebrand runs £5,000 to £50,000, and how much strategy sits behind it sets the number more than the size of the studio. Here is where the money actually goes, and when not to spend it.