Sectors / SaaS and technical products
Product and website design for SaaS companies
The product is better than the interface, the trial route and the pricing page make it look. We fix that, from the architecture under the screens to the website that sells it.
Why SaaS
The product is good. The buyer never finds out.
Most SaaS companies that come to us have the same shape of problem. The product does something hard and does it well. The interface was built by the engineers who understand it, for people who do not yet. The website leads with features because that is what the team is proudest of, and the buyer, who is evaluating four tabs at once, is looking for the one plain sentence that says what it does and what it costs. So the trial route and the sales route are tangled together, pricing is three clicks down behind a form, onboarding is a wall of settings, and every new feature makes the product harder to use rather than easier to buy. None of that is a design problem in the sense of colours and fonts. It is a structure problem, and structure is what we do. We start with the architecture: who the product is for, what they are trying to get done, and in what order. Then every state and every flow, so your engineers get something they can extend rather than a set of pictures. Then the website, built on the same understanding, so the thing that is sold is the thing that gets used.
What we have built
SaaS and technical products we have designed
TSRGD, compliance software
Six hundred pages of UK traffic signs law made searchable: search first, structure second, one screen instead of three tabs. 440 hours saved per team, per year.
Offwork, travel perks platform
A points platform that books flights and hotels, with gifting for admins, designed from scratch with the website and brand. 6,774 users, 19% sign-up rate.
Freelogo, AI logo platform
An AI product founders can trust: intent-led input, speed with control, one set of rules across thousands of outputs. Concept to MVP in three months, for HostPapa.
Air Landline, VoIP and app
Website, Control Panel app and brand for a virtual landline. Price first, a trial in three clicks, and an app as simple as the ad. Organic traffic up 62%.
What we already know
You will not be teaching us what a trial-to-paid funnel is
We arrive fluent. Why the trial route and the sales route need separating so neither audience flattens the other. Where pricing belongs on a page and how to show it without a form in the way. What activation actually is for your product, and how onboarding gets designed before the homepage because a bad first session creates support load for a year. How a design system with tokens named against your code stops engineers inventing components. What a human-in-the-loop step looks like when the model is sometimes wrong. Compliance, payments, hosting, telecoms, AI tooling: the thread is not the industry, it is difficulty. Products where the technology is good and explaining it is the bottleneck. If your product needs a glossary before a designer is any use, that is our normal starting position.
Our work
Judge us on this
The numbers
Checkable, not claimed
Every figure below has a client name on it and a case study behind it.
Testimonials
Not our words, theirs
I recommend Grid Design. Sy and his team are brilliant at what they do. Fast, highly skilled, and extremely efficient. They are a rare diamond.
Ash MiriFounder, Air Landline & TSRGDThe go to team for thoughtful, high-quality design. Professional, knowledgeable, and easy to work with,
Peter WatsonFounder, OffworkThe work speaks for itself. Grid consistently delivers thoughtful, high-quality design, with real attention to detail, strong ideas and results that genuinely make an impact.
Corey HammondGeneral Manager, HostPapaFAQs
Questions SaaS companies ask us
Mostly, yes. Compliance software, payments, travel perks, telecoms, AI tooling, and the hosting and infrastructure platforms that sit underneath a lot of SaaS. The thread is not the industry, it is products that are hard to explain. That is the category we know best.
Yes, and it is most of our product work. TSRGD, Air Landline and the hosting control panels we design are live products with real users. We rebuild the architecture underneath the screens so your team can ship the new version in stages rather than switching everything off for a relaunch.
The product is what people use after they buy; the website is what sells it. Most agencies do one. We do both, on the same understanding of the buyer, so the thing that is sold is the thing that gets used. Servebolt, Offwork and Air Landline were all website and product together.
A full engagement, from discovery through research, architecture, prototypes, interface and design system, is a twelve-week project priced as a fixed scope. A design system on its own is closer to five weeks. We give you the number at proposal stage, before you commit to anything.
Either. For products we hand over documented components and tokens named against your code, every state specified, and stay on hand while your team builds. For websites we build in WordPress, React or headless, picked for what your team has to run afterwards. You own everything on final payment.
Yes. The hard part of an AI feature is not the chat box, it is showing the working: what the model did, how sure it is, and how a person checks or overrides it. Freelogo, an AI logo platform, went from concept to MVP in three months on exactly that basis.