A rebrand needs one decider, not a committee
Rebrands are rarely lost at the design stage. They are lost in the meeting where nine people are asked what they think.
Insights
Notes from the work
Essays and shorter notes on brand, product and web design. The thinking we charge for, written down for free.
A website redesign is a content project
Design and build are the predictable part of a website project. The words are not, and the words are yours.
What hosting companies get wrong about design
Every hosting website leads with the same three numbers and the same speed claims. Here is why that stopped working, and what technical buyers read instead.
Your website should let buyers rule you out
Most of your buyers decide before they fill anything in. The useful question is not how to capture them, it is what they cannot find on the site.
