Servebolt / Managed hosting
The fastest host with a site that finally shows it
A managed hosting website redesign that puts Servebolt’s benchmarks, reviews and customers up front.
Web design
UX architecture
Design system
- 4.7
- Trustpilot rating
- 3
- buyer paths
- 2014
- founded, Norway
Overview
Servebolt
Managed hosting built for speed, for WordPress, WooCommerce and more
UX architecture, website design, design system, WordPress build
A fast host whose proof sat several scrolls down
Servebolt is a managed host built for speed. It was founded in Norway in 2014 and now serves thousands of clients on WordPress, WooCommerce and other platforms, selling to technical teams, agencies and enterprise buyers.
The brand was sound, so the brief was the website. Benchmarks, reviews and named customers were all on it, far from where buyers landed. We rebuilt the structure so the evidence leads.
01 The challenge
Fast product, buried proof
Hosting buyers compare providers with several tabs open, looking for the one claim that sets a platform apart. Servebolt had that claim and the numbers to back it, buried below dense feature copy. The site structure came from an earlier stage of the company, the design system had drifted, and every capability arrived at the same volume. A host that measures speed in milliseconds had its best evidence several scrolls from where buyers landed.
02 Three buyers
A hosting website for three different buyers
A technical team running benchmarks, an agency checking margins and support, and an enterprise team looking for someone accountable want different things. Each now has its own route, its own order of evidence and its own call to action. Technical buyers meet speed benchmarks and stability figures first. Agencies meet the support they can reach. Enterprise teams meet named customers and reviews before the plan cards.
03 The idea
Let the evidence lead
Servebolt already had the proof. Independent benchmark awards, a 4.7 rating on Trustpilot and quotes from named customers now sit where buyers arrive, so a claim and the evidence for it appear side by side. The response time chart and the customer results do the persuading before any marketing line does, which is how a technical buyer prefers to be sold to.
Really impressed with the quality of Grid. Everything was backed with science and data, a strong review process, and deep sector understanding.
Andrew Killen
CTO, Servebolt
04 WooCommerce
A speed test WooCommerce stores can run for themselves
For an online shop, speed shows up in sales. So the site gives WooCommerce stores a way to measure their own: an orange panel invites a speed test, with test locations pinging on a world map, and a direct route to Speak to support for anyone who would rather talk to a person. It turns Servebolt's main claim into something a buyer can check in a minute.
05 The buy flow
A shorter route from pricing to free trial
Pricing was rewritten to be read at a glance. Hover over a term like dynamic requests on the Starter or Growth card and a short note explains it, so nobody leaves the page to decode a price. Sign-up runs in short steps: choose a plan with the free trial already switched on, then add extras such as the Shield bundle, each explained as the cursor passes.
06 The system
A WordPress website design system the marketing team owns
The identity stayed as it was, and the design system was brought back into line around it. Components that did the same job in different ways became one, and dense technical pages got a clear order. The site shipped as a WordPress build the marketing team owns and can extend without us. The same cards, panels and pricing carry every page, from support to WooCommerce.
One senior team, no handovers between them
- Brand
- PositioningIdentity systemMessagingArt direction
- Website
- Information architectureInterface designDesign systemFront-end build
- Product
- Dashboard UXInteraction designComponent libraryPrototyping
- Care
- PerformanceAccessibilityCMS trainingPost-launch support
FAQs
Questions about hosting website design
We redesigned the website of a managed hosting company with fast, measurable performance: information architecture, interface design, a realigned design system and a WordPress build the marketing team owns. The work focused on the route rather than the look, so the evidence Servebolt already had reached buyers at the point they compare hosts.
Hosting buyers compare with several tabs open, looking for the one claim that separates a platform. When benchmarks, uptime evidence, migration terms and pricing sit below dense feature copy, the comparison is decided before the strongest argument is read. Servebolt's proof existed; it was simply several scrolls away from where buyers arrived.
Technical teams, agencies and enterprise buyers each got their own path, with its own order of evidence and its own call to action. A benchmarking engineer meets performance data first, an agency meets margin and support, and an enterprise team meets accountability, instead of everyone wading through the same page.
Pricing was rewritten to be read rather than decoded, plan selection now recommends rather than asks, and free migration appears where the commitment happens. Sign-up runs in short steps: choosing a plan with the free trial switched on, then add-ons such as the Shield bundle, with trust signals kept on the route.
Servebolt's marketing team. The site shipped as a WordPress build they own and can extend without us, on a design system that was realigned rather than replaced. New pages and campaigns come from the same cards, panels and pricing, so the route buyers follow stays consistent as the product changes.