Brand
Strategy, identity and tone of voice. What you sell, said the same way everywhere.
London
A senior product and web design studio with its HQ in London
Software products, websites and brands designed from City Road, EC1, for companies in London and far beyond. No juniors, no account managers, no handovers.
Who this is for
London companies whose product is better than their interface, or their website, makes it look
London has more design agencies than any city in Europe, and most of them sell the same thing the same way: a pitch team you never see again, a junior team you do, and an account manager in between translating. The work arrives looking like the deck, and the deck was the best part. We are built the other way round. Grid is a senior-only studio of twenty-six people, five in the core and twenty-one specialists around it, founded in Lincoln by a designer who came back from London, with its registered HQ on City Road, EC1. The person who pitches your project is the person who designs it, and they are in every workshop and every review from kickoff to launch. Most of our work is product design for software that is hard to explain: control panels for hosting companies, a statutory traffic signs platform, compliance and payments software, an AI logo platform. The website and brand work sits alongside it, built on the same rule: understand what the company actually sells, then make it obvious. If your product needs a glossary before a designer is any use, that is our normal starting position. If you want to meet in London, that is easy. If you would rather do everything on a call, most of our clients do.
What we do
Three things, one team
Nothing gets handed over, translated or explained twice.
Website
Designed around how your buyer evaluates you, then built properly, in WordPress, React or headless.
Product
Interfaces for complicated software, with the architecture underneath so your engineers can extend it.
The numbers
Checkable, not claimed
Every figure below has a client name on it and a case study behind it.
77%
440 hrs
19%
200+
Testimonials
Not our words, theirs
I cannot recommend Grid team highly enough. They helped shape my brand from the beginning, delivering work that continues to impress clients today.
Tom CromptonFounder, The3KeyReally impressed with the quality of Grid. Everything was backed with science and data, a strong review process, and deep sector understanding.
Andrew KillenCTO, ServeboltWe'd have no hesitation in recommending Grid to anyone looking for design work. We were impressed enough that we are now working with them on some other projects, and can't wait to see the results! Great job guys!
Martin ColeFounder, ProStackFAQs
Questions London companies ask us
Our registered HQ is at 124 City Road, EC1, and it is where we meet clients in London. It is not an office full of people, and we will not pretend it is: the team is senior and remote, chosen for the job rather than the postcode. The studio was founded in Lincoln by a designer who came back from London, and he still runs every project.
Software is most of what we do. Control panels for hosting companies, a statutory traffic signs platform for TSRGD, compliance and payments software, an AI logo platform for HostPapa. We design the architecture underneath the screens, every state and every flow, so your engineers get something they can extend rather than a set of pictures. Websites and brand sit alongside it.
Because of who does the work. At most large agencies the senior team pitches and a junior team delivers, with an account manager translating between you and them. Here the person who pitched it is the person who designs it. That caps how fast we can grow, which is the trade we made deliberately.
The same as it costs anywhere, because the work is the same. We price against a fixed scope agreed before we start and give you an honest band on the first call. No London premium, and we will tell you if you do not need us.
Yes, in London or Lincoln, and most clients do once at the start. After that the work happens on calls and in shared files, which is faster for everyone.
Yes. About half the client list is outside the UK: Managed.com and HostPapa in Canada, Servebolt in Norway, WebPros and CloudLinux in the US. We work in your time zone for the meetings that matter and asynchronously for the rest.
Websites in WordPress, React or headless, chosen for what your team has to run afterwards. Products are handed to your engineers as documented components and tokens, or built by us in React. You own everything on final payment, including the source files.