Wise / Compliance software
Compliance software on the side of the workforce
One site for two audiences: a compliance software website designed and built for Wise.
Web design
UX strategy
Design system
- 280,000+
- subcontractors onboarded
- 2,500+
- companies
- 3
- industries served
Overview
Wise
Compliance and payments
Compliance and payments for self-employed workforces
UX strategy, website design, design system, build
One long page, one button, three different buyers
Wise onboards, checks and pays self-employed workers: drivers for logistics firms and subcontractors for construction. More than 2,500 companies use it, over 280,000 subcontractors have been onboarded through it and £1bn in payments has gone through it.
Wise’s product worked. Its website was a single long page with one button. It led with logistics, left construction out and hid Wise’s biggest strength, that it looks after the workers as well as the business. A rebrand gave us the chance to rebuild it from the structure up.
01 The challenge
A compliance software website for three different buyers
A logistics carrier worries about driver churn and audits. A smaller firm has outgrown its spreadsheets. A construction firm faces a new legal deadline. The old site spoke to all of them at once, with one call to action, and reached none of them. Compliance buyers want proof before they read on, so the new site had to earn their trust on the first screen.
02 Two front doors
A path for the buyer and a path for the worker
The business buyer needs a demo. The driver or subcontractor needs the app, their pay and their perks. Each now has a route of their own, and the two never cross: the buyer gets the homepage and the full route to a demo, the worker gets a clear doorway in the menu and pages of their own. The login button went too. Nobody used the website to log in.
03 The idea
Compliance first, and on the workforce’s side
Every competitor serves the business. Almost none serve the workers. Wise does, with invoicing, tax help, perks and a driver app, and the old site hid all of it. We made it the argument: we look after your people, so they stay. The Advantage pages put those perks in front of the buyer, in the buyer’s own terms.
04 Construction
A deadline every construction firm already knew
Right to Work checks on the self-employed became law on 1 October 2026, and construction firms were bracing for it. Wise covers CIS, status risk, onboarding and payments in one platform, where rivals cover a slice. We designed the Construction page first and used the deadline where it was real, for that buyer only. A custom onboarding builder and a supplier list show the product doing the work.
As someone who had never managed a website project before, I couldn’t have asked for a better company to work with. … Highly recommend for anyone looking to work with a company that knows their stuff.
Chloe Tierney-Martin
Wise
05 Proof
Showing the checks, and the numbers behind them
Compliance buyers distrust claims, so the pages show the product working: a driving licence checked on screen, contracts reissued in a list. Wise’s own figures get a band of their own, right where a buyer decides whether to keep reading: onboarding in 10 minutes, more than 280,000 subcontractors onboarded and 17 hours of admin saved a week.
06 The system
A website design system for every page
One long page became a homepage, logistics and construction pages, compliance, payments, onboarding, tax and Advantage, with room for what comes next. Every page is built from the same set of parts, works on phones as well as desktop, and was designed and built by one senior team, with no handovers between design and build.
One senior team, no handovers between them
- Strategy
- Site auditAudience journeysInformation architectureConversion mechanics
- Website
- Interface designDesign systemMobile designBuild
- Care
- AccessibilityPerformanceLaunch support
FAQs
Questions about compliance software website design
We replaced a single long page with a full site: a homepage for business buyers, separate logistics and construction pages, compliance, payments and Advantage pages, and a clear doorway for the self-employed workforce. Proof moved to the hero, the unused login button went, and every page now ends with one clear next step.
Give each one its own front door. Wise's business buyers get the homepage and the full demo funnel. Drivers and subcontractors get a doorway in the navigation, a dedicated band and their own pages. The two paths never cross, so the workforce content supports the buyer's case instead of diluting it.
Because the problems were in the structure. We scored the live site across seven rows: positioning, structure, audience, proof, conversion, trust and workforce value. It showed the site led with logistics rather than protection, had nowhere for proof to live, and hid Wise's biggest differentiator under a secondary menu item.
As risk reduction, not a feature list. Buyers of compliance software are cautious, so trust has to be earned above the fold. On Wise that meant volume figures and client logos in the hero, security surfaced early, a named client quote on the first scroll, and a ladder of low-commitment next steps for buyers not ready for a demo.
Right to Work checks on the self-employed became mandatory on 1 October 2026, and construction firms were already reacting to it. Wise covers CIS, status risk, onboarding and payments in one platform, so a focused construction page could meet that buyer at the right moment without turning the deadline into a sitewide gimmick.