TSRGD

A modern platform for the UK's traffic signs regulations

TSRGD is the regulatory standard every UK highways team works to. We turned 600 pages of statutory PDFs into a fast, searchable SaaS product that teams actually want to use.

Product Design UX Strategy Branding

Time Saved Per Team

440hrs

Diagrams Indexed

1.2k

Audience Sectors

4

PDF Hunting

Zero

Product

The Challenge

Partner

TSRGD.co.uk

Challenge

Build a product that replaces an entire industry's reliance on a 600-page PDF.

Our Role

Product design, UX architecture, brand identity, marketing site

Results

Pilot adoption across local authorities and consultancies. Day-one paid conversions.

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Replacing how an industry works with regulation

Every UK highways professional, from local authorities to private contractors, works to TSRGD. Yet the source material is a sprawling set of statutory PDFs that’s slow to search, easy to misread, and impossible to share across teams. The challenge was to build the first product that replaces this workflow entirely, earning the trust of a sector that’s relied on the same documents for decades.

Key challenges:

Statutory accuracy with zero margin for error
A workflow embedded across an entire industry
Four distinct audiences with different needs
Replacing a free PDF with a paid SaaS subscription

Command Centre

Brand

Search

Our Approach

No more PDF scrolling

The TSRGD is associated with thick documents, slow searches, and hours lost to manual cross-referencing.

A SaaS product built for the way teams actually work

Highways teams don’t read regulations cover-to-cover, they search, cross-reference, and verify. We rebuilt the entire experience around that reality. Every diagram, schedule, and amendment is one keystroke away, with TSRGD and TSM references stacked side by side. The result is a product that feels like the tool the industry has always needed.

Search-first architecture replacing manual scrolling
Schedules, items, and amendments unified in one view
A pricing model designed around team realities
Interface patterns engineers already know

Website

Users

The Solution

Turning compliance into clarity

Turning a dense regulatory document into a product teams want to open every day.

A product system built for everyday use

We turned the regulation’s biggest pain point, finding the right diagram, into the product’s strongest moment. Visitors immediately understand what they’re getting and why their team needs it.

Bright lime accents and confident typography differentiate from category norms, while a friendly mascot warms a traditionally dry sector. The platform now has paid conversions from day one, with an in-product savings calculator showing teams a typical £13,200 yearly return.

A mascot that humanises a regulatory product
Visual system that signals “modern, trustworthy tool”
Differentiation in a category of static documents
A savings calculator built into the marketing site
Copy that speaks like an engineer, not a lawyer

Laptop

TSRGD evolution

TSRGD had a strong product idea but no design language to match. Our role was to define the entire experience, from architecture through to marketing, building a system that scales across audiences, regions, and amendments. The pilot conversions and team licence sales prove it.

TSM

Built to evolve with the regulation

Regulations change. The TSRGD has been amended four times since 2016, with regional variants on top. We built a product system flexible enough to keep pace, surfacing every update without disrupting the user. The platform is built to remain the industry's reference tool for years to come.