The Cardinals Hat

Welcome to Lincoln's Historic Hangover Factory



Old-world charm, new-world sensibility
Today, the pub embraces its rich heritage with the iconic red cardinal brand and traditional decor. While this charm keeps the regulars’ favourite stools warm, a new wave of modern punters bring fresh energy to it’s historic walls.

A Tipple for Every Generation
Cardinals Hat needed menus as characterful as the pub itself. So… we bridged worlds: connecting the old guard with their rain-scented dogs to beard-stroking hipsters analysing their microbrews. Our design united six centuries of drinkers—from ale loyalists to those who photograph pints before sipping them.


The Cardinal's Hat - Order of Brewed Beasts
Our designs feature typically ‘British’ anthropomorphic animals depicted in medieval roles. The whimsical illustration style blends medieval mystique with a youthful charm, creating a visual language that captivates greener pundits while nodding to the pub’s history.


Pints All round
Our medieval menagerie hit the note—respecting centuries of tradition while catching the eye of discerning beer enthusiasts. The guys reported more sales, more online mentions, and a broader crowd exploring more options.

One Menu to Rule Them All — From Bar Snacks to Big Eats
The Cardinal’s Hat menu slots into any corner of the pub; from the crooked bar to the haunted back room, keeping the brand sharp and seamless, no matter where you’re ordering your next pint.



