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Unleashing the potential of AI, empowering businesses and organisations to proactively monitor and prioritise the well-being of their valuable workforce.

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Background.io

Fostering a culture characterised by openness, collaboration, and unwavering support. In a straightforward process, employees are invited to provide daily reports on their workload, engagement, and happiness, rating each aspect on a scale of 1 to 10. This valuable data is then aggregated and presented through a comprehensive platform to team leaders, offering them valuable insights into the well-being and performance of their teams.
  • Type

    New Brand

  • Market

    SaSS, Mental Health

  • Services

    Brand, Web Design

  • Location

    United Kingdom & Ukraine

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A holistic view of employee health.

The branding for Background.io had to convey a sense of warmth, engagement, and complete confidentiality. As the platform operates anonymously, team members can provide honest feedback without fear of reprisal. Thus, the brand identity needed to reflect this important feature of the product.
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A strong social presence.

At the heart of a successful social presence is authenticity. Social media users value brands that are genuine and transparent, and who share their values and beliefs. By being true to the Background.io brand, Grid created a strong emotional connection with their audience and established a loyal following.
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Providing a full brand package

Providing a full brand package
Providing a full brand package Providing a full brand package
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Advertising and pitch decks.

Securing investment played a pivotal role in the triumph of Background. To ensure its success, we meticulously crafted compelling advertisements, persuasive pitch decks, and other collateral materials.
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“We were amazed by the extensive knowledge of the Grid team. The go-to agency for our strategy, branding and digital design requirements, that's globally”

Marko Petrovic Background.io

Marko Petrovic

Background.io Founder

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