Your unfair edge
We partner with SaaS and technology teams to design high-performing products built on deep UX expertise, driven by measurable ROI, and ready for an AI agent-led future.
Grid Money Shot
Our Story
Web & product design with a commercial edge
Grid started in 2022 with one founder and one strong opinion: design agencies should be measured by what they ship, not what they pitch. Four years on, we're a senior-led network across London, 200+ products shipped, 48 teams partnered, an Awwwards Honoree.
Every Grid project is run by people who've actually shipped this kind of work before. We design from the inside out, aligning user needs, system logic, and business goals. Every engagement is outcome-driven. Activation. Retention. Revenue. If design doesn't move a metric, it doesn't ship.
Sy Crampton, founder of Grid Design
Chloe McNeill, head of brand at Grid Design
Ed Hatwell, head of digital at Grid Design
Capabilities
Design that earns its place in your product stack
Our expertise spans product, web, and brand - designed to work together, not in isolation.
We don’t design in silos. Our work is measured by real impact, removing friction and increasing clarity across products, users, and core workflows so teams can ship with confidence.
Our approach connects strategy, design, and execution early. Working closely with product and engineering teams, we help reduce rework, improve alignment, and build momentum from discovery through delivery.
- Higher activation and adoption
- Reduced friction in complex workflows
- Faster product iteration and velocity
- Stronger alignment between design and code
Grid Timeline
2022: Founded in London
A solo founder, a strong opinion: that design agencies should ship outcomes, not decks. Grid started with a clear focus on B2B and SaaS clients ready to take design seriously.
2023: From founder to team
The work started compounding. A founding team came together around product, brand, and digital, bringing senior craft to every project rather than passing work down a junior chain.
2024: A senior network, globally
Grid expanded into a senior-led network of designers, engineers, and strategists. No juniors, no handoffs, no agency middle layer, just experts on the work.
2026: Awwwards Honoree & Toronto office (registered)
A new Toronto office brought Grid to North America, and The3Key earned us an Awwwards Honoree. 200+ products shipped, 48 teams supported, and a 94% repeat engagement rate.
Our people
A senior team, built for modern product work
Grid is led by three core partners who head up product, brand, and digital, working alongside a global network of experts, designers, engineers and strategists.
Sy Crampton
Founder
Chloe McNeill
Head of Brand
Ed Hatwell
Head of Digital
Hannah Mitchell
Head of Sales
And our wider global network of experts
Testimonials
Don’t take our word for it
"From the outset, it was clear that Grid understood our industry."
Martin Cole, Founder, ProStack
"Really impressed with the entire experience."
Adam Cook, Founder, Ardent Homes
" Very professional, extremely competent designers, highly recommends!"
Sylvain Patry, CSO, Hostpapa
"Fast, highly skilled, and extremely efficient"
Ash Miri, Founder TSRGD
Process
A simple, proven approach to creating consistently high-performing digital products
01. Understand
Workshops, research, and a clear brief that aligns goals, users, and scope.
02. Design
Wireframes to high-fidelity UI, tested against real user behaviour and goals.
03. Build
Developer-ready handoff or full build in WordPress, React, or any CMS.
04. Optimise
Post-launch tracking and iteration tuned for activation, retention, and lift.
Let’s design what your market’s missing
We turn products and brands into clear category leaders.
