Us, your unfair advantage
Design partners focused on collaboration, innovation, and business success.
We’re your unfair advantage, designing digital products, websites and brands that don’t just look good, they perform. Based in London and Lincoln UK, our team creates and scales digital experiences that drive results and turn ambition into impact.
We don’t just build for today. We craft digital products and experiences that feel effortless, deliver measurable growth and last. By blending creativity, strategy and technology, we design systems and platforms that are intuitive, scalable and built to move your brand forward.
Sy Crampton
Founder
Chloe McNeill
Head of Brand
Ed Hatwell
Head of DigitalCulture is the heartbeat of Grid
We don’t do ego, we do team
Design’s tough enough without someone playing Helvetica hero. Good design’s about clarity, collaboration and users, not typeface worship. Function first. Always.
Work-life balance, it’s not a mythical creature
We work hard, then log off. No hustle nonsense, no midnight Slack pings. Rested brains make better ideas, and better ideas make better work.
We backside each other to the very end
When things go sideways, we don’t point fingers, we step up. Wins are shared, problems solved, and egos left at the door. Always all in.
Your title doesn’t define your impact
Titles don’t run this place. The best ideas win, whoever brings them. We work as equals, challenge each other, and let results do the talking.
Music taste is debatable fonts are not
Titles don’t run this place. The best ideas win, whoever brings them. We work as equals, challenge each other, and let results do the talking.
200
+
Projects that perform
30
+
Years of combined experience
100
%
Delivered every time