What were the main design challenges in creating Fletcher Longstaff's website?
The key challenges included simplifying complex legal processes into an intuitive user interface, creating a mobile-responsive quote calculator, and developing custom illustrations that differentiated their brand while maintaining professional credibility in the legal sector.
How did the new design improve quote generation?
Our design solution implemented a streamlined quote generation system with clear call-to-actions, simplified form fields, and progress indicators. This user-centric approach led to a 150% increase in completed quote submissions and significantly reduced form abandonment rates.
What mobile-responsive features were implemented?
We developed a fully responsive design that includes touch-friendly navigation, adaptive layouts for all screen sizes, optimised image loading for mobile devices, and a mobile-first quote calculator. The mobile optimisation resulted in a 65% improvement in mobile conversion rates.
How did the custom illustrations enhance the website?
Our bespoke illustration system helped break down complex legal concepts, created a distinctive brand identity, and improved user engagement. Each illustration was strategically designed to guide users through the conveyancing journey while maintaining professional credibility.
What technical improvements were made to the website?
We implemented several technical enhancements including: Advanced page speed optimisation, SEO-friendly architecture, Secure form integration, Custom WordPress development and CRM integration for lead tracking.
How was the user experience improved through design?
The new design focused on user journey mapping, implementing clear navigation pathways, simplified content structure, and intuitive service categorisation. This resulted in a 40% reduction in bounce rate and increased average time on site.
What was the timeline for Fletcher Longstaff's legal website design project?
The complete website transformation was delivered across a strategic 12-week timeline. This included four weeks for discovery and planning, five weeks for development and implementation, and three weeks for testing and optimisation before launch.
How did the four-phase design process benefit Fletcher Longstaff specifically?
Our structured four-phase process delivered exceptional results by first understanding their unique market position through competitor analysis, then creating optimised user journeys for conveyancing clients. The implementation phase integrated custom quote calculators and secure client portals, while ongoing optimisation has led to a 150% increase in conversions.
What specific performance improvements were achieved through the technical implementation?
The technical implementation resulted in significant improvements including a 78% faster page load speed, 95+ PageSpeed score, and Core Web Vitals optimisation. This enhanced performance directly contributed to higher search rankings and improved user engagement.
How does the continuous improvement phase maintain website performance?
Our continuous improvement phase includes monthly performance monitoring, user behaviour analysis, and conversion tracking. This ongoing optimisation ensures the website consistently outperforms industry standards and adapts to changing user needs and search engine requirements.
What security measures were implemented to protect sensitive legal data?
We implemented comprehensive security measures including SSL/TLS encryption, GDPR-compliant forms, secure client portals, and regular security audits. This ensures all client data is protected to the highest standards required in the legal sector.
